Curiosity is on the rise in Genoa as the 2013 Salone Nautico comes closer. From 2 to 6 October, this year should be a turnaround for the historical boat show, and should bring it back to the top in international shows. Prime Minister Enrico Letta will be present to open the 53rd edition.This is good news, as it has been many years since a head of state has come to Genoa, let’s hope this leads to something positive for the future of boating, starting from a reduction in VAT on port duties, in line with other tourist services.

One-hundred-eighty thousand square metres have been set aside for the new boat show, 100 thousand in the water and  80 thousand on land, for 750 exhibitors divided in different areas. The 6 areas will be: Power Village dedicated to boat engines, Boat Discovery for those interested in becoming boat owners, Sailing World for sailing, Tech Trade for accessories, Motorboats, and lastly, Sea Experience which will offer complete 360° itineraries on the world of the sea.

“We want to strengthen the boat show,” said the chairperson of Fiera di Genova  Sara Armella, “as a pivotal moment from which innovation and excellence go from Genoa to the rest of Italy. We listened to the exhibitors regarding the new calendar and the design of the exhibition area, and we are proud that the Prime Minister, Enrico Letta, will be at the opening, Wednesday, 2 October.”

With this really be the turning point? Having reduced the number of days should contain costs for exhibitors, and at the same time guarantee a higher percentage of visitors, eliminating the dead days. The success of the Salone Nautico, however, will be based on more than just simple organizational criteria and is doubly tied to the boating industry and the economy in general. The entrance ticket to the Salone Nautico di Genova costs 15 euros, 13 online. Together with the Show, once again this year, is Genova in Blu, the surrounding events that will involve the entire city during the Salone.

Mauro Giuffrè



20 September 2013